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How to play Treasure Mania
The clearest read on Johnny vs Chicken is this. BGaming is starting to treat its characters as reusable brand assets that can be moved between games. That’s a meaningful shift for a studio, because it turns individual hit titles into a connected roster rather than one-off releases.
The provider frames the goal in engagement terms. BGaming says the rivalry makes the game feel more personal, drawing players in and inviting them to pick a side, creating the potential for longer play sessions and building streamer appeal. Streamer visibility in particular rewards recognizable characters and on-screen drama, which is where the voiced duel format is designed to pay off.
the studio took two of its most recognizable characters and brought them together
What is Treasure Mania?
When I joined CalvinAyre.com in August of 2009, there was an enormous gap in the industry for an honest, transparent news site with regular, fresh video content. Over time, we grew from a tiny team of a handful of people to dozens, providing the industry with the juiciest breaking news and cutting-edge video coverage.
Today we pass on the torch to our event organizing and media production friends who have more recently developed outstanding news coverage and video teams dedicated to the gaming space, hopefully who I’ll be seeing at CoinGeek Conferences in the future.
Reflecting on my fateful words at EiG back in 2013, it was the entrepreneurial energy, the innovation and the excitement surrounding Bitcoin that originally drew me to it. Back then, the obsession about Bitcoin was not related to price, it was about the disruptive technology and this is what meant something to me. While a great deal has changed in Bitcoin between 2013 and now, the energy, innovation and excitement are all still there and I am looking forward to the next chapter of my career with Calvin Ayre and the Ayre Media team.
How to play Treasure Mania
What the president didn’t address is the tax revenue from betting.
In 2025, Brazil collected almost BRL10 billion ($1.97 billion) in tax revenue from the licensed sector. In the first seven months of this year alone, BRL8.7 billion generated by the activity was delivered to public coffers. The Federal Revenue Service itself estimates that the sector should reach BRL16 billion in revenue during 2026.
Besides revenue collection, another concern is legal and economic. Companies have paid over BRL2.5 billion for licences since the sector’s regulation. Certainly, the end of the activity would lead to litigation to recover the amounts paid and compensation for investments made. Furthermore, the revenue from betting is already included in the Annual Budget Law and the Budget Guidelines Law, which define the priorities for federal government spending.
