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Additionally, it gives GiG a “strategic bridgehead” for its core B2B business, the CFO says.

“That dual value is really the point of the deal,” he explains. “Owning a leading local operator gives us direct, ground-level insight into regulatory developments, player behaviour and payment infrastructure across several African markets, insight that is very difficult to build from the outside.

“Over time we expect that knowledge and local presence to help us open conversations with other operators looking to enter or expand in Africa, in the same way our historical B2C experience in Europe underpinned our platform proposition there.

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The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play. 

Wazdan has been methodically building up its footprint across regional and European markets, with the supplier signing up a content partnership with Jupiter Gaming earlier in September, and similarly bringing its portfolio of player-favorite games to the operator in the UK.

Besides Europe, Wazdan has also been focused on expanding in the North American market. To this end, the supplier teamed up with Caliente.mx, a brand operated by Caliente Interactive in Mexico, bringing the supplier’s games to the local market.

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“We felt there was a gap for a continent-wide network that could connect organisations, encourage collaboration, and help build a stronger collective voice on player protection. ARGN is not here to replace national organisations or regulators. Its purpose is to support and strengthen the work already being done by bringing people and organisations together.”

But while the ARGN intends to enhance collaboration between stakeholders across the continent, Akolade asserts the aim is to promote “common principles rather than identical regulations”.

Akolade explains: “Every African country has its own legal framework, culture, and level of market development, so a single model might not work everywhere.