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How to play The Wildos
Wazdan bolsters its executive team with hiring spree
The global slots supplier Wazdan has undertaken a major shuffle in its executive team, with a number of high-profile hires and promotions adding a wealth of experience to the provider’s workforce. On a senior level, Tomasz Tajeldin has been brought in as a senior CRM specialist, Lukasz Kasprzyk has joined as Head of Operations, while Andrzej Hyla has been promoted to Chief Commercial Officer.
In his new role, Tajeldin will be responsible for driving Wazdan’s campaigns and planning strategy across game rollouts, bringing more than six years of iGaming experience to the supplier. Tajeldin will also take control of Wazdan’s promotional activity, centred around the supplier’s Cash Drop promotional tool.
How to play The Wildos
Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.
Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.
Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).
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The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.
